The cost of certain things nowadays is becoming astronomical. A Starbucks mocha is in excess of £3. A pair of decent shoes are between £70-£80. A mobile phone protector case is about £30.
While yes, you may be saying that £3 for a coffee isn’t that much, but if you have one every day (excluding weekends), that’s £15. Times that by at least forty weeks in a year (just because you’re not going to be having coffee everyday, every week, every month), that’s a total of £600.
Think how many shoes or clothes or televisions or tablets or phones you could buy with that money!
The answer is a lot.
So when you conceptualise and rationalise things like that, it puts the cost of items into perspective.
Now, I would argue I’m sometimes quite relaxed with money and sometimes I’m not. If I’m going to be spending money on something I want to buy, am interested in, or have no other choice but to buy, then I’m relaxed, I’m happy to do it, regardless of price (within reason).
But if there’s something I don’t need, or don’t want, then I’m tight. If I don’t need it, then why waste excessive amounts money on it?
The way I like to rationalise the spending of money on things is like this:
Take a pair of shoes. I need a new pair because my old ones are knackered. The new pair are similar to my old ones but I’m not too fussed. I like them, so they’ll do. But then I look at the price. £80. Woah, I think.
But then I think, if I use them at least 80 times, that’s a pound a time. If I wear them every day for the next year, then that’s twenty pence! Bargain. They’re paying for themselves.
Likewise, with a laptop. Now, when I go into a store or online and think purchasing a laptop, I’ve prepared myself for some high prices. Plus, not to mention a laptop is far superior in terms of capabilities and practicality than a laptop. So when I buy a laptop for £500 or £600, I’m thinking, if I have it for two years minimum then that’s just under a pound a day. Bargain. In addition, it’s selling itself because I use my laptop constantly so I know it’s going to be worth it.
You have to weigh up whether you’re going to get your money’s worth before you buy.
It’s as simple as that.
Another example: monthly subscriptions. Netflix. Spotify. Etc. So long as you use those services more than the cost of them a month, then you’re all set. Nice and easy. So next time you’re in a shopping centre or shopping online, think of this golden advice and it’ll serve you well.
Which is why I think books are worth the money you pay for them.
Take a £3.99 book, for example (which, coincidentally, is how much Standstill costs). It will provide you with hours of entertainment and excitement. Not to mention the amount of hours it actually goes into producing our work. Standstill took eighteen months to produce, and other authors take even longer.
So when you think about it, authors are massively underselling their work. Sure, I can't see the appeal in paying 9.99 for a Kindle version, or 14.99 for the same thing, but that's just something the conglomerates of the publishing world want to exploit.
I think authors--especially us independent ones--should be appreciated for the work they produce. And in some instances, their work is better than that produced by Big 5 Publishing Houses. They're cheaper too.
Every time you come across a book and think that it's too expensive, just remember that you're paying for hours of entertainment, and sometime you'll find the books will leave an everlasting impression on you.